Cynthia Huiwen Tan (she/her)  is a designer from Toronto, currently based in Brooklyn, NY.

WorkPhotography
  The Voices, Images, and Narrators 
of Illumination
(2023)

Editorial Design
Risograph Printing

Advisor: Lynne Yun

The art of filmmaking illuminates narratives and communities that are often tucked away in society. These films are frequently complex, sensitive, and visually striking, resonating with audiences from a universal perspective. This poster/zine showcases three films, each with a selected excerpt, viewer reviews, and stills from the movie. As we delve deeper into the stories we tell, the illumination of humanity becomes ever clearer.
 
Business Casual (2023)

Brand Identity
Website Design

Studio: Butter
Illustrations: Morgan Evans
Business Casual provides small businesses with scaffolding for real-talk. They help owners navigate the sticky, human parts of work that are hard to wrap one's head around: giving feedback and navigating conflict. With the creatives at Butter, a brand and website re-design is created that speaks to the company's friendly approachability with a bespoke design system that speaks to the caliber of the offerings they provide to their clients. As a designer on this project, initial design sprint and website wireframes were created with given ideas and illustrations. See the full case study and credits here



Miscellaneous Posters (2022-)

Editorial Design
Visual Identity


Various poster designs and experiments for fashion campaigns and events. Some are part of completed projects, while others are one-off explorations. This is an ongoing project.


TWICE LIVED (2021)

Archive Research
Editorial Design

Advisor: Pascal Glissman

What extent of our surroundings can we truly perceive, and at what scale? This project challenges the limitations of the human naked eye by utilizing a highly accessible material—scotch tape—to capture textures within our environment. The comprehensive visual archive contains over 100 unique specimens, including risograph ink, dry leaves, and pencil shavings. Beyond mere documentation, it serves as a capsule encapsulating time, materiality, and the macroscopic view of objects in our immediate surroundings.


  We Are on Borrowed Time (2024)

Website Design
Editorial Design

Advisor: Prin Limphongpand, Ingrid Chou

Featured in Parsons BFA CD Thesis 2024


We Are On Borrowed Time delves into the issue of digital overconsumption through a critical lens, focusing on behavioral patterns that are often overlooked. The project culminates in an installation consisting of various components, from traditional print media to digital manipulation. They serve as a means to raise awareness, with no restrictions on the tools or execution. The emphasis lies in how each medium enhances its message. It hopes to begin, and end, with one central question: How much do we consume, and how much of us is being consumed?


MTA AR (2023)

Visual Identity
Motion Design
Interaction Design

Advisor: Don Hanson
Reimagine the MTA Permanent Art collection by integrating augmented reality through geo-location. The mission is to celebrate the iconic artworks and their creators by introducing an immersive virtual experience, enabling viewers to step into a new yet familiar dimension. Serving as an extension of the current identity, this new system communicates through a brighter and more exciting visual language while retaining its versatility and accessibility.


AI LOVE NY (2023)

Editorial Design
Publication Design

Advisor: Caspar Lam
Can AI tools craft a New York survival guide for the city's most unique and peculiar challenges? From maneuvering groceries in fragile paper bags to unexpected AC water drips, can these machines generate speculative solutions? The AI tools employed in this guide are ChatGPT (Version 3.5) and Midjourney (Version 5.0). ChatGPT initiates prompts and ideations, subsequently transferring them to Midjourney for idea generation and imagination. All solutions and images remain unedited.


See more of Cynthia’s work in her Playground
Website last updated in June, 2024

© Cynthia Huiwen Tan 2024