Cynthia Huiwen Tan
    Eater Under Wraps Holiday Market (2024)
    Client: Vox Media
    Art Direction，Design System
    A curated retail journey featuring Eater’s editor-curated holiday guide, chef appearances, and all-day programming. I developed the brand experience—from structural graphics to visual merchandising, and overseeing all graphic installations. Creative direction by Trevor Steels; event production by Sparks.
    Business Casual (2023)
    Studio: Butter
    Brand System, Website wireframe
    Initial design sprint and digital identity for Business Casual, who provides small businesses with scaffolding for real-talk. 
    A&C Supperclub (2024)
    Creative Direction, Menu Design
    Menu and creative direction for an ongoing collaboration with New York based culinary creative Anthony Trabasas.  
    The Voices, Images, and Narrators (2023)
    Editorial Design, Risograph Printing
    Zine and poster design featuring three films with selected excerpts and film stills. Unfolding, through storytelling, the enduring clarity of what it means to be human.      
    We Are On Borrowed Time (2024)
    Feature: Parsons BFA CD Thesis 2024
    Book Design, Social Research
    We Are On Borrowed Time examines digital overconsumption through a critical lens, highlighting often-overlooked behaviors. With no limits on tools or form, it invites viewers to reflect on one central question: How much do we consume — and how much of us is being consumed?
    Inbox (2024)
    Poster Design, Ephemera
    Posters based on subscriptions received in my inbox. This is part of the exploration process for my thesis project, We Are On Borrowed Time.